Jay Holt The Chemist - The Formula (video submission)

Jay Holt The Chemist has the formula when is comes to rapping and he definitely has the rap game cooking up. With his lab coat and hot beat, it is hard to not be intrigued. His video “The Formula”  takes place in a vacant lot with abandoned trucks and buses, the perfect scene to stir things up without anyone seeing a thing. Videographer Gregory Conley displays his creativity with his smooth transitions and special effects that only seems to enhance each beat and verse. Jay Holt The Chemist and G.Conley are like the chemical mixtures of vinegar and baking soda: the only two chemicals that could ignite my grade school volcano during science class. Okay, I’m clearly no chemist, but I know when I looking an explosive mix, and these two have it. Watch out! Too much fire and someone can get burned.

/CW

MKE Industry Mixer ( Press Write Up)

Milwaukee has really been trying to step up their networking game lately, and making sure to include the creatives in the city. Every other day I see a new event I’m invited to on Facebook where creatives are coming together to meet and possibly collaborate on projects. The most recent event I went to was the MKE Industry Mixer, hosted by DJ Rickey Allenz from v100.7. This mixer was packed with people in the music industry from popular DJ’s to local artists, radio personalities and more. I tried to talk to a little bit of everybody in each category to see what they thought of the event to really give y’all a good feel for what went down if you missed out!

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DJ Rickey Allenz was the mastermind behind this beneficial event, and for this to be his first one, he did a bomb job. He wanted to have the industry mixer because he feels like he’s in tune with a lot of Milwaukee artists, however, some DJ’s just don’t know what’s currently hot in the streets. The point of the mixer is to bring artists together with DJ’s because in hindsight, artists without DJ’s are practically nothing. The DJ is the one who’s going to play your record in clubs, on the radio, etc. They can help spread your music to a wider audience who might not normally get to hear it on a regular basis if, for example, the artist mostly promotes it within their own community. DJ Rickey Allenz is a DJ for v.100.7, WNOV and KBBG 88.1 in Iowa. Other DJ’s have connections in other cities as well, so if they know you and like your music, they can promote your songs in those areas. That is called a PLUG ladies and gentlemen!

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Allenz used to be an artist himself, but he didn’t know the game well enough, so he fell off of it. He said some DJ’s will hustle an artist and charge them money to play their music and then possibly not fall through with actually playing it. That’s not what Allenz is about. If he likes it, he’ll play it, simple. He’s always willing to help an artist grow and put them on game if they’re willing to help themselves.

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Two artists who I was able to speak with at the industry mixer were @NuMoney2mm and @_sgodjayy. They both came and either performed or had their music played that night. NuMoney performed one of his songs, and he says the DJ/Artist duo is a great relationship. The artist has a product the DJ demands and the DJ can be the start of everything. He says, you never know a connection someone might have with someone else who can get your foot in the door.

@_sgodjayy had one of his songs played and was literally geeked when his song came on lol. Jayy says every platform is a good one, it just depends on how you use it. He gets excited for his music and takes pride in his craft and creativity because “when you take pride in what you do, it shows.” You have to have confidence, he says, or else you’ll limit yourself.

I met the lovely DJ Trustar, aka the Trap Princess and the first female Core DJ in Milwaukee, and she says it’s important for DJ’s to come to events like the mixer. Sometimes DJ’s don’t talk on the mic and artists don’t know who they are so it’s good to get your face out there. For example, a lot of people don’t even know she IS DJ Trustar, since she doesn’t talk on the mic much, if at all. People are usually surprised when they find out she’s a woman, especially since she really knows how to throw down on the 1s and 2s, which usually isn’t expected from a woman DJ (btw, that’s a whole topic for a different day that can be dissected when y’all are ready lol).

Lastly, I spoke to the very personable radio personality, Promise from v.100.7! A few Milwaukee artists might know him from his radio segment, “Heat from The Street.” Promise resurrected the segment when he first came to v.100.7 because he wants to help artist get more exposure. Promise tries to be pretty hands on as far as trying to make sure the city hears different sounds and styles, because a lot of the time people get boxed into whatever part of the city they’re in. He also says social media has ironically made people antisocial. Promise says, “In the music industry everybody wants to be heard, but a lot of people don’t know the right approach.” Networking events like the mixer are a great opportunity for media professionals to interact with artists and put them on game. It gives them a chance to get in front of each other and learn how to talk and be more personable instead of hiding behind a screen. Also, it helps for people in the industry to put a name with a face or a face with a voice.

Overall, I thought the event was a great opportunity for people in the industry to mix and make those connections to further grow their careers. There weren’t just DJ’s in attendance either, club promoters, music producers, sound engineers and other journalists with media platforms came as well, s/o to Brittani and A Sit with Britt.

My only concern was the fact that there weren’t a lot of artists there. The DJ’s did their part and showed up. I was introduced to plenty of them such as, DJ Heathen of v.100.7, DJ devast8 and DJ Cell of the Recordbreakers, etc. I’m not sure if it was the promotion of the event, artists just not wanting to come or what. But, I see a lot of artists complain that there aren’t events like this, then when there is, no one shows up. Like I’ve tried to drill into your brains throughout this entire article, this industry mixer was a great opportunity for everyone involved, so if someone can let me know the reason why more connections weren’t made on the artist side, please enlighten ya girl! Hopefully DJ Rickey Allenz and other DJ’s throw more networking events like this in the future because the concept is great and can really elevate the music culture here in Milwaukee (which you know CW is all for).

/Intern Carrie for CW





Ready RNU - One More Time

This one is for anyone out there missing a loved one; Whether that be a homie, lover or family member.

Ready RNU’s song “One More Time” is about wishing they had one more time to call that person and take one more ride, have one more laugh or just tell them you love them. The vulnerability in this song should speak to everyone about letting their emotions out, but personally, I think it’s most important for the men. A lot of men think it’s not cool or “gay” to tell their homie they love them or show that they care for them. But at the end of the day, if something were to happen, then it’d be too late. So fellas, just know there is nothing wrong with opening up your sensitive side of you because one that person is gone, it’s too late and you’ll wish you did.

“If you got love for your n*gga then you better show it, they could be gone any day and you never know it.” - Ready RNU

Thank you for this much needed reminder.

/CW



King Cezar - On My Way

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“I’m on my way, sorry I’m late”...but better late than never. Today’s video submission comes from King Cezar with his first record of 2019, ‘“On My Way.” This track gives us a bold rockstar vibe with a heavy electric guitar presence.

“Diamonds come from the dirt. From the notorious drug and violence infested streets of Milwaukee, WI we find the epitome of a diamond...King Cezar. From the age of 9, music has always been an interest of the King but, demons consume us all. After a brief jail stint in 2009 the vicious MC started entering studios recording with local labels until building his own recording set up to focus on his elevation. This is only the beginning of a career with phenomenal potential, King Cezar continues to develop the sounds of the underground.”

King Cezar is very confident on this record. Like he says in the beginning of the song, “I heard pressure bursts pipes, it makes diamonds too,” he is definitely applying pressure with this one.

/CW



Looney Babie - All Racks (video submission)

“All Racks Lil N*gga All Racks”. If you’re from Milwaukee, you’re probably already rockin’ to the beat in your head even before you’ve finished reading this sentence. This song goes HARD. And if you didn’t know, now ya do. Looney Babie’s hit “All Racks” is an absolute banger created by an artist who was born and bred right here in the streets of Milwaukee.


“Looney Babie first break was with Lil Boosie, after that it was destined for him to create greatness after that moment. With such great hits like, "My Baby", "All Racks", "100" and "Drip" just a few singles from his forthcoming project "Lonnner", Looney opened the doors for many other artist to pursue their dreams.

Looney Babie has a desire to work with such accomplished artist such as Ralo, NBA Young Boy, Lil Baby, YFN Lucci, Future and a host of other phenomenal musician's. He is currently continuing perfecting his craft in the studio and will be dropping soon.”

Lonney Babie is definitely on the rise, and his city is right behind him. Don’t believe me? Just hit up a club anywhere in town, you’ll see.

/CW



Phif - Scary Hours (Video Submission)

Musically, Milwaukee is brewing up its own March Madness, and Phif’s new video ‘Scary Hours’ is first on the list. Phif is coming through with the neon lights and a purge-like atmosphere letting y’all know he didn’t come to play. The conversation he has in the beginning of the video with his boys, alludes to how quick he can take things from 0 to 100, but that doesn’t necessarily mean it’s a bad thing. It seems like once he’s in mode, basically it’s over for you rappers lol. We appreciate Phif for revving up the fire for Milwaukee March Madness this month.

/CW



Dirty Thought's - Protecting Your Energy

I’M SENSITIVE. . .

Yes! I said it. I’m mutha freakin- get out my face- don’t touch me- give me 50 feet- you fake actin- blood sucker- I don’t  kind of way.

So I know I often make the statement that “I don’t like humans!”, or simply that I am not a people person, though many people find it hard to believe and continuously seem to have some kind of gravitational pull toward me. (Why? These are still the mysteries of introvert Lexi and her aura). I say this because social setting take a lot out of me. Negative energy drains me, crowds drive me insane and the way people behave tend to bend me all out of shape. Come to find out its because I am an Empath.

An Empath is “a person with the ability to apprehend the mental or emotional state of another individual”.

So when you act/feel shitty, I’m catching all of that!

Crazy right? But before I had a word for it anxiousness, fatigue and depression would come over me and I had to learn to deal, in order to survive.

Of course I have had several hiccups in my tactics but protecting my energy has become very important to me so am more cautious in who I spend my time with, how long I interact with people (even people I love) and how I move through social settings.

There is an old article from Psychology Today I like, that really helped empower my feelings and methods of coping.

In spirit of that article I will share a few of my methods for dealing with society:

  1. Be aware of your sensitivity: Be vocal that you are sensitive, its okay to not like spaces and vibes.

  2. Know your capacity: If you can only handle 3 hours in a public place before the anxiety takes over, make that your limit. Drive your own car. Don’t let others pressure you into staying places where you don't want to be.

  3. Walk Away: Some time there are scenarios where you have no exit strategy. Find a corner, bathroom stall, or a place outside where you can sit to calm your nerves.

  4. Say No: Its okay to stay away from people, and places if you need time to bubble. Bubbling helps replenish that energy that people can drain from you.

  5. Call Bullshit: Some people will try to make you feel bad because they feel bad.  We all have issues and if people can't filter where they are putting their energy, you don't have to be bothered with it. Its okay to remove yourself from judgement, scrutiny and hostility.

  6. Detox: If you have triggers, step back from them for a while and clean out your system so you can replenish good vibes.

At the end of the day protecting your energy is vital to being productive and ambitious, so you know I’m on it.

/Dirty


Young Deuces - The Lie (video submission)

Young Deuces really made a tear-jerker that tugs at your heartstrings when he made his song “The Lie.” The video starts off with a Father taking his daughter to school, telling her how great her day will be and how after school they are going to get crab legs (I thought that was a nice added touch because I felt that, crab legs are bomb lol). While his daughter is at school, the Dad is running around Milwaukee when suddenly he gets pulled over for a traffic stop, something a lot of us fear now, since we have no idea how a simple stop could play out. Unfortunately in the video, the Father’s stop didn’t end well. After school, the daughter waits for him to pick her up, but eventually goes to look for him, only to find him in his car surrounded by yellow tape.

I appreciate videos like this that highlight the issues going on in our communities rather than always talking about the same ol’ “getting money and hoes” narrative that usually gets highlighted more. Visuals like this have a lot more power and holds more weight. I thought it was a dope creative expression. Good job, Young Deuces.

Take a look at the video and tell us what you think!

/CW