When life gets you down, there's usually only two options: get back up or stay down. It's a path that many of us will face and that some are consistently going thru. It never really gets easier but you learn from those lessons and continue to build.
In Quron Payne's, "NO," he speaks on his experiences of being a victim of fraud (which CopyWrite has seen proof of), his family life, mental capacity and just the life of being an artist. Consistently marked with higher expectations, lust, want and just the hustle and drive that says 'No, I'm not giving up now.'
While the over 3-minute song might not have a hook, Quron flows over a DJ Royalty produced beat telling his story bolding and strongly; switching up the flow when he wants. The official video directed by videographer Brenend, showcases an interesting contrast of light and dark just like the song.
Watch the video below.