Jay Holt The Chemist has the formula when is comes to rapping and he definitely has the rap game cooking up. With his lab coat and hot beat, it is hard to not be intrigued. His video “The Formula” takes place in a vacant lot with abandoned trucks and buses, the perfect scene to stir things up without anyone seeing a thing. Videographer Gregory Conley displays his creativity with his smooth transitions and special effects that only seems to enhance each beat and verse. Jay Holt The Chemist and G.Conley are like the chemical mixtures of vinegar and baking soda: the only two chemicals that could ignite my grade school volcano during science class. Okay, I’m clearly no chemist, but I know when I looking an explosive mix, and these two have it. Watch out! Too much fire and someone can get burned.