HAVE YOU BEEN TESTED FOR COVID-19?

Learn more about Covid-19 Testing at https://www.testupmke.com/

Let’s talk about testing!

Before 2020 “getting tested” was a phrase used to to promote STD testing. Though that is still important, we have another health risk among us that we can not ignore. Yes, “the RONA”.

Since the beginning of the pandemic we have been trying to find ways to produce content that would help our community be proactive, informed and vocal about the affects of Covid-19. So when CopyWrite was asked to produce a [creative campaign] for #TestUpMKE that could speak to OUR community, save the lives of OUR “Fam” of creative locals and stop the spread, we had no choice but to accept.

In normal /CW fashion, this campaign is of course a collaboration with various locals, artists, graphic designers, screen printers, photographers, models, journalists, health partners and more.

Original Art by Vedale Hill

Photography by Destined Visuals

Videography by Malique Savage

Music by Genesis Renji

[Fashion] Project Management by Vato Vergara

[Fashion] Creative Direction by Imani Ortiz

This campaign features t-shirt designs that include verbiage and imagery that not only reaffirms the importance of Covid-19 testing, but also pays homage to cultural cues, lifestyle and satire. With a graphic tee, a poppin' mask and of course a fresh pair of kicks, we can make being #SociallyResponsible fly!

Every piece of this campaign was curated with YOU in mind. Because you matter to US.

Spread knowledge. Spread creativity. Stop the spread of Covid-19 by getting tested.

Love & All Things Urban,

Lexi S. Brunson [Editor-in-Chief] & the /CW Fam