Rakim- “Lover’s Playground” Music Event

A lot of us may still be running that last stretch of being a twenty-something but I think I speak for most of us when I say the club is getting tired! As an answer to the dilemma of wanting to kick it, mingle and enjoy good music without putting up with the jarring atmosphere that comes with typical nightlife, multi-faceted curator Rakim hosted his newly established Lover’s Playground for the third time this year. I wasn’t sure what to expect entirely but once the vibes began to build and the people started to arrive, I got the point and my understanding was later confirmed by Rakim himself: 

R: “..it's basically a party for people that want to come and enjoy music based on just good vibes; Non-abrasive sonics…We invite different DJs around the city, you know. And that's a major aspect of it too because it's not really about me DJing.. It's really just about having different DJs from around the world come in or us being able to lock in DJ’s from the city with different styles.”

Ironically upon my arrival there was some throwback Jay-Z playing. It wasn't abrasive but it definitely wasn’t lovey dovey either. However, the true essence of this night began to take over as Lik, Rakim, and DJ Nudy, who will be DJing alongside Core DJ Kev this New Year’s Eve for Boosie and Webbie right in our city, took turns adding their own flavor to the theme of love with throwback hits from Chris Brown, some new Drake, and Trey Songz.

R: “We wanted all love based and just beautiful, beautiful music… People don't engage with the music, They don't dance a lot. The music's super harsh, It's loud as hell- I like the loud music, but just [want] more dancing.”

CW: “I think that that's a good reminder that all music has a place and a purpose Because I feel like so much of the music now is focused on one emotion- one mode to be in- it's aggressive. It's unfriendly sometimes and it's negative, but it's a place- there's a place for being sad, A place for being lovey, there's a place for being social, and you can't really be like that with THAT type of music…”

Once he acknowledged the need for lightening up a social environment through music, Rakim Invited The Roses Prevail’s (TRP) Producer Lik Henderson to brainstorm along with him. Lik humbly gave Rakim the credit for the ideation but Rakim insisted that his perspective and input made this a total collab. They both sought to creatively capitalize on the amount of attention that our beautiful city has received, even more so on the artistic end of course, while unifying the DJ community of all sounds and experience with every Lover’s Playground event. 

Lik: ”...Once we had the leverage to build the brand to that point, we want to eventually bring people here and give people a reason to come to Milwaukee…”

CW: “Do you feel like the capacity matters in a sense…? if it's tailored to this event specifically, [there] wouldn't be [many people] you know what I mean? It would be more intimate….?”

LH: “I mean, we want it to get as big as it can get, you know what I'm saying? But we know in nature it's kind of like an intimate, exclusive vibe. You don't have to play what you consider popular... the DJs not necessarily playing the more popular Music, right? So the audience is coming for an alternative vibe. So that's in essence gonna always be a smaller capacity.”

Sounds to me like I have something to look forward to for my little world of being an introverted musical socialite. Will you be at the next one? 

/Naomi-Re’a CW