Likn "Popeye's on Center"

If you’re like most of us, you’ve been OUTSIDE making this summer count! On time with the vibes to match as usual, TRP has yet another drop that can take you back to a July Summer in the early 2000s! Co-Founder and In-House Producer Lik gives that feeling with the summer anthem, “Popeyes on Center,” a shout out to one of the hundreds of directional pinpoints used by Us in the community, ha! 

This single from his latest Album, “Auteur Theory,” which has been exclusively released on his Ghetto Griot website for purchase, features his right hand, Big P. Released as a music video directed by Cream. and shot by Carter Green, the lyrical, instrumental, and especially, the visual context is so Milwaukee and gives a nostalgic ’outside from sun up to sun down’ type of feel. The vision was for the editing style to become another character of its own- the “third side to the story,” as Lik put it. The vibrancy of the colors seen and worn, the upward camera angles to fully capture the grit of what still remains of our own unique culture (the businesses AND the beautiful young Milwaukee Men coolin’ in front of them), and the contrast of what may not be anymore, but is still core to the identity of this part of the city, and therefore, is worthy to be celebrated.

The setting changes and cuts to Lik sitting by himself in a restaurant. The imagery is more fab and luxurious and his words are more future-tense with a little bravado but just like the brick and mortar of the Milwaukee Mall, his identity in Milwaukee remains. Good One Lik!

Naomi-Re’a for /CW