ThriveOn King Ribbon Cutting Celebration | A local inspiration, a national model, and a dream come true

The ribbon cutting at thriveon king

“A local inspiration, a national model, and a dream come true.” - John R. Raymond, Sr., MD

At CopyWrite we respect a BOLD statement and we value an observed truth. So today when John R. Raymond, Sr., President and CEO of MCW, delivered remarks on his perspective of ThriveOn King collaboration, we could only agree that its fruition and active arrival has indeed been an inspiration, a layered blueprint, and a collective dream that has often been deferred. 

We were invited to attend the June 6th, 2024 ribbon cutting ceremony for the ThriveOn King Collaboration development [2153 N. Dr. Martin Luther King Drive. Milwaukee, WI 53212] as a neighbor [/CW Creative Studios + Shop is literally right across the street if you did not already know], Art Review Committee members [because the creative work must speak to US & for US], and community stakeholders [our investment into this community is apart of the collective fabric that turns these SPACES into PLACES]. With those many facets of stewardship as a guiding force for our communal labor, we have been quite critical of the goals and aspirations for the new soul of the old Schuster’s & Gimbels building.

An equitable approach to development must be anchored in reality. What are the issues? Why do they persist? What are viable solutions and the resources needed to sustain them? These are the questions that are never easy to answer. However, the Greater Milwaukee Foundation (GMF), the Medical College of Wisconsin (MCW), and Royal Capital’s “joint vision for Milwaukee '' have created a physical manifestation of what that vision can become. 

“We all share a vision where neighbors are healthy. . .opportunities are equitable. . . a better Milwaukee”, said Ellen M. Gilligan, current President & CEO of Greater Milwaukee Foundation. The idea of a “Better Milwaukee”, can always be neutralized by the historical divide that most tend to harp on as a sign of stagnation in our cities’ complex infrastructure but in the case of the ThriveOn King development, “better” is collaborative truth. Where community is engaged, philanthropy can serve, and that service becomes mutually beneficial in building a place where we all thrive holistically. 

Ken Robertson, Executive VP, CEO & CFO of GMF, also shared his appreciation to his collaborators [including the community] and commitment to the project beyond the near completion of the commercial building component. “We could do better, we could live better . . . projects like this enable us to get there”. The momentum is an absolute must to propel a high-profile partnership into something that retains a positive legacy and lasting impact in the microcosm that is Milwaukee. 

The stipulation of communal progress treads upon counter acts to gentrification and welcomed entry into a community that already holds historical and cultural value. Alderwoman Milele Coggs, made it known in her speech that the site we all were currently inhabiting was not just a happenstance of real estate availability. She listed an FBI facility, the welfare building [even as her familial namesake], and NO studios as other inquired possibilities. “It could have been but we fought against it”, she said. And those possibilities change the trajectory of so much more. 

artist vedale hill /w pops [art installation]

As always when we approach these historical moments of ribbon cutting and “professional hobnobbery”, we report back to our readers as active advocates of the arts, culture, and to local elevation. We watched as Vedale Hill, one of the artists selected for ThriveOn's permanent collection [and an intimate supporter and partner of our work at /CW], created his art installation slated for the historic display windows on the north side of the building. We discussed the importance of having his work be seen as “a cultural relevance of “Play” for the African American Community in Milwaukee. . . These pieces are meant to depict a physical manifestation of hope for young Black kids while elevating this nuance of culture to high art. This notes that while the practice of play may be the dream there are other professional routes that may encapsulate that passion”, as stated in his concept description. 

artist whose art was selected to be a part of thriveon king: vedale hill, Isaic Pulliam, Brad Anthony Bernard, Reynaldo Hernandez

“This is more of a homecoming than an arrival for me. Having this art here at ThriveOn reaches back to why I became an artist in the first place. It's already there. I’m just encapsulating it and reframing it so that our realities are validated not as just historical asides but as impacting proponents of the here & now. How I view myself as an artist is more akin to a diamond cutter than an inventor.  I’m just making a value and beauty association that is already a part of the natural folds of the community I am a part of”, Vedale reminded us.

And these narratives run deep.

/cw on the job | Editor-in-chief Lexi S. Brunson

I am keeping a few subtleties close to my chest to preserve them for future conversations about the ThriveOn King, collaborative community development, and the art that will show who we are on walls that are professed to be a part of generational progress. As I sit in my studio & look out the window I can see the new era of progressive proliferation and I will be keeping a close [and neighborly] eye on how we THRIVE together.

Lexi S. Brunson | Editor-in-Chief /CW