Original Art, T-Shirts & More !!! #TestUpMKE [a creative campaign] w/ CopyWrite Magazine

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“LET ME GET UHHH COVID TEST & A LARGE COKE.” - is just one of the culturally triggered lines in the verbiage and design for #TestUpMKE [ a creative campaign], that you have seen circulating. The original art created by MKE notable artist Vedale Hill, was created and curated to capture the “urban” community of MKE which includes Black & Brown people and the systemically disenfranchised.

The designs play on the identity and cultural cues that are imbedded into our everyday lives and our nostalgia. Whether that be the 90’s Solo cup colorway, the gas station/take out food “Thank You” bag or the gold ornamented grill of a Black Male icon. It’s there. It’s for us. It’s by US [no FUBU tho.]

As COVID-19 continues to dominate our lives we want to make sure that the knowledge that can help save our community is communicated through methods we already respect & dabble in: ART, FASHION, COMMUNITY & CULTURE.

[Want to learn more about Covid-19 Testing? Visit https://www.testupmke.com/ ]

Like these #TestUpMKE campaign T-shirts? Well you can be #SociallyResponsibe and fly by Pre-ordering your favorite design on our online store.

/CW

[Behind The Scenes] #TestUpMKE [a creative campaign] w/ CopyWrite Magazine

Check out BTS footage from our creative campaign photoshoot for #TestUpMKE, a Covid-19 testing, information, and support platform based in Milwaukee, WI.

This video not only serves as a visual for the campaign but also showcases how creatives can be #SociallyResponsible while collaborating in a pandemic. 

We hope it inspires you to reimagine the practice of making, while being safe, informed and of course Covid-19 Tested all the way up!

Learn more at https://www.testupmke.com/

/CW

Original Art by Vedale Hill

Photography by Destined Visuals

Videography byMalique Savage

Music by Genesis Renji

[Fashion] Project Management by Vato Vergara

[Fashion] Creative Direction by Imani Ortiz

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