N: First of all, Congrats on the new drop.. I don't think I was there for the last- did you have a release party for your last album or you just dropped it?
G: For the Keefe one..?
N: ...For S.I.N.S...
G: Yea, S.I.N.S., we did at Company Brewing and that was like 2018..
N: That seems like it was so long ago..
G: It was..last year was long go, ha ha..some of us made the moves we needed, and some didn't..we're all still here, that's all I care about.
N: ..I thought that it was interesting that you continued that biblical connection between your life and how you chose to translate it. Why was that the choice that you made? What does the Bible mean for you in your personal life-why do you feel like that was the best way to communicate your emotions?
G: I was brought up in the church..when I was born, I was raised Muslim for a little bit; my last name by birth is Arabic, and then when we moved to Milwaukee from Maryland we were with my Grandmother and we always went to her church- a Lutheran church....Ive always been a fan of, not necessarily religion, but theology in its self and Ive always adapted that and put that into my life. I'm the first born of my name, the oldest of me and my three brothers so that's where ‘Genesis’ comes from..growing up in my church, I ended up working in my church; I've been a youth minister, I was forced to become a deacon by church vote, so I've been in there, I'm a fan of it, I love the knowledge and the wisdom that's in there as well as the stories of faith, so I try to take the thing that I like, but hate the way that it's being used against people, and try to make it something else that you can enjoy and love.
N: Have you had any familial backlash because of it? Because you know a lot of people are quite sensitive about how people choose to translate their beliefs..
G: Im me, as terrible as that sounds or however people are gonna take it, Im me..so with it being me, if you know me or you meet me- get to learn me, you know that anything I do isn’t of ill intent and if I come across as ignorant or im using it in an illegitimate way, I'll take accountability for it and apologize but I've also been in that space long enough to know what I'm doing within that space and outside of that space and still be respectful with it.
N: I think that is a cool approach because, for myself, especially with this pandemic allowing me the time to figure out ‘okay what do I actually believe in or how do I express my belief in it,’ and I realized how much spiritual capacity I have to then not claim just one because I see [God] in everything..
G: It's major. I don't claim to be Christian, I relate to Christianity a lot because that's what I was brought up in and it's embedded in me so deeply, but I also see, like you said, the pieces that overlap. I see where Islam overlaps with Christianity and overlaps with Buddhism or overlaps with whatever other beliefs you may have or dont have. I mean, regardless of what people say, you look at Satanism itself...the Seven Tenets that they follow are pretty good tenets that you wanna follow; dont rape people, dont murder people, respect other people and what they want to do..
N: It's more of a moral thing..
G: Yea, there are overlaps to the things that we don't know, don't understand or may not like, but you're always gonna find a common piece in one of those things and I feel like when you start seeing those common pieces in it, that's really what that universal truth is, so that's what I try to lean towards more when I’m diggin through things- ‘what's the one thing that's tying everything together?’ And that's more than likely the thing that we all need to know and be a part of.
N: Right, I get that..with the album name E.D.E.N., Eventually Dreams End in Nightmares- that sounds pretty pessimistic, ha ha..
G: It does.
N: So why..?
G: So even when you look at the cover, right?- So my last three releases, this one included, have been my most personal bodies of work, so S.I.N.S. was like ‘I'm about to start telling y'all about my romantic life. Yall know Genesis ‘the rapper,’ let's learn Genesis the person. So here's all the stories I've never shared about all these different women that I may have liked or may have been involved with, whatever, whatever, then Keefe is, ‘here's the black boy who grew up in the hood but wasn't from the hood,’ and what that sounds like, what that looks like, and being the voice for all the other black boys who didn't know how to say what they felt. So E.D.E.N. is picking up from the love shit..it's like, alright, this is what happens when we were dealing with a bunch of women, E.D.E.N. is the result of being with one woman, so with that comes, ‘alright, I gave so much of what I wanted to one person and it didn't work out so maybe the dream that I was being sold isn't the dream that I want. Maybe I was better off out here in the garden, that's why when you see the covers-on the cover of S.I.N.S. I'm sharing the apple..and it's like Adam and Eve, we’re bonding over this thing but then on the cover of E.D.E.N. I'm by myself, I'm looking through these apples-if you look, I've bitten through a pile of apples- none of them have that same appeal as that first apple so it's like, ‘what are we doing here, what's the point in searching anymore..?’
N: So if you wanna say, the dream isn't necessarily the dream but the ideal of what that dream could've been or what you wanted it to be- the burst of that bubble..
G: The potential that we all get caught up in, it's like damn, alright..that wasn't what I thought, maybe it doesn't need to be a thing.
N: So in a general sense, when you talk about dreams, in this context youre talking about love, but you know, people can say that “dream” means all types of things, so if someone wanted to take that same title and apply it to anything that they have a dream about, how should they be taking it?
G: So I'm a big fan of spiritualism, of course, I take dreams as messages for me. I dont ignore my dreams, so when I meet people who say ‘I don't dream, I just sleep,’ I'm like, that's scary because you're out here just wingin’ life. That's wild to me. Dreams are how I get answers to prayers, that's where we get to break shit down and figure everything out; that's where the subconscious gets the work. For me, it's like, at the end of this dream, Imma get something. Imma get some type of response- it’s either gonna be the response that I wanted or it’s gonna be a response that I wasn’t looking for and usually we’re scared either way because if it’s not what you want then you’re like, fuck! Now you scared of the thing that you didn't want or that thing that you knew it could've been, and you just didn’t wanna deal with it, but then usually you also are scared of the things that you do want because it's like-
N: ‘..I can have it??’
G: -Yea and then its like, fuck, you get so wrapped up in, because its possible, ‘am I gone fuck it up still? Or when I get it, do I deserve it, or am I gonna be able to live up to it?’ Or on the flip side, and this is something that I've been dealing with, do I really want what I said I wanted?...so the dreams can eventually end in nightmares because you still gotta wake up, you still gotta deal with the shit and that can be scary.
N: Do you believe that because that ideal was false in the first place that it was bound to fail or do you believe that you manifested that failure in that moment of disregard for yourself?
G: Seeee..it depends on the person, right? Adam and Eve didn’t manifest their failure. That wasn't their intention, but they eventually stumbled into it. Eden in itself was a dream but that ended because of curiosity...it was just damn, ‘here's something that we haven't done, I think we should try it..; you can apply that to life too so I'm also a firm believer of ‘what's meant to be, I'm gonna make it happen and if it doesn't happen it's because I didn't do what needed to be done to make that happen or I didn't will that to happen, so you can manifest it or you also can't manifest it. Depends on your perspective.
N: As far as ‘The Garden’ in itself, what is the entirety of that for you?
G: That's just how I see the world, honestly. Like even with my 2016 album, I Might Be Home, I reference Milwaukee as ‘The Garden,’ the song is called “In the Garden,” and in the chorus, I found my way out of the garden, that’s me being in the city, I was forced to be here as a child and then eventually I leave, and me leaving th city that I, 1., wasnt born in, but then, 2., I also didnt know how to manuever in and grow up in, leaving it gave me that breathe and that relaease but also gave me the courage to come back and deal with things, so the garden for me is Milwaukee but the garden can be anything that youre in the middle of and you don’t see anything outside of it, because thats what Eden is-Eden was a point and a place, and for Adam and Eve, there was nothing else outside of that, but then when they found what was outside of that it was like, fuck, I kinda wanna go back there..
N: Can you go back? It's not gonna be the same when you go back, but what does that mean, going back?
G: Is it really worth going back? because you know it's not gone be the same, so you got two choices- you can either, A., turn around and look for this garden that may or may not be there, or B., you can, as they say in the Bible, “toil the earth for the rest of your days,” and you can create whatever that next garden is for you or try your best to.
N: I’m interested to see how you emote this- this is a really intimate setting here, did you do that on purpose?
G: Yes. I didn't wanna do this at a big venue, I really want to be able to look at everybody..I'm nervous honestly, ha ha ha..
N: I can tell..
G: this is the most vulnerable music i've ever made...so yea...and it was so much shit happening leading up to this- a week of promotion-that's already an issue for me, ya’ll know how we move..but it was like, aye, lets just drop it and see what happens,- and this is the most singing I've ever done-
N: that was gonna be my last, last question because I listened to it and I noticed that you didn't do a lot of standard, nonchalant vocals on this, you had a lot of melodies, so is that tied to how you emote [musically] in general; do you feel more flexible when you're feeling out your emotions?
G: The challenge for me- so last year I was traveling after my break up that inspired the project. I just traveled; that's what I do already, cool, now I can just do it a little bit more, get some me time. During that time of traveling, my main focus was becoming a better songwriter- I'm a good rapper, cool, I make ‘alright’ music, I think, but I need to make better music and make sure the people wanna hear it over and over again, and that came with knowing [that] people want melodies. Being a good rapper is cool but at the end of the day that doesn't sell records; I’m in this shit to be one of the biggest, honestly, so i'm writing 2-5 songs a day, every day for six months straight and in the process, the vocals got stronger, the writing got better, shit got more melodic and it's like, okay cool, singing is something that we need to implement a little bit more to make this work and this is what you get.
N: Alright well, I can't wait to see it live.
G: It's gonna be fire, I appreciate yall.
/Naomi-Re’a for CW
