Snap Shot Press Release | Too Cold to Tour [So Emmitt James is back in MKE]

I had to sit on this one.

Not only was the timing, TIME-ING. But the thought of Emmitt James returning to Milwaukee's humble economy [compared to LA] was just a trigger of nostalgia I was not ready to type out. [I miss those days, but not enough to go back. I was broke. Y’all was broke. But we were hungry. Hence, the "Hunger Pains" tour stop we "sponsored" with Emmitt headlining the marquee. YUP, I REMEMBER.]

It's the "home" base of talent that is underrated. A safe place for ideas not ready to be tainted. A reality of creative force undermined by a faulty infrastructure [that's only partially in existence]. A place of salvation [for this creative at least] to avoid the corporate hole. Milwaukee is home.

"Your job is to be Emmitt James", he quoted his lovely girlfriend Jamai and partner, on stage that night at the Var Gallery. A reminder that his talent and work ethic as a Hip Hop-Jazz/DIY Renaissance Man is absolutely not something to give up on. It was a "word". Not just because the support underlined her own commitment to their survival but because it was a sign of hope for all of us who take our creativity as seriously as any other type of labor. We are soul entrepreneurs eating off our passions. [Still very hungry].

The Too Cold to Tour, set was an intimate packed house that postured how Emmitt James presence in the Mil is a celebrated welcome back as if he never left. With the network strong, the family in the building, and his hand very much on the culture that cultivated him, he showed up and showed out.

With songs like, "WR-4R" (Will Rap 4 Rent), "Jagger James", and "Covenant", he entertained us. He shared his anecdotal rhetoric [yall gotta pay attention to those gems]. He made us laugh and say "emmm hmmm" with branded quips like, "Vagetarian" [I mean eating can save lives lol]. He reminded us what the hell a good live set should feel like and how important it is to shamelessly plug that you have merch for sale in the back [Cassettes, shirts, and 1 more velvet thong left *shrug*]. 

We always say it but if you weren't there you really missed a moment. But no sweat because Emmitt is a pro. He live recorded that MF! So you, You, YOU, and Yooooooou too can hear all the magic by ordering a Digital DL or CD for the low low plug price of $5.00. [You know I got mineeeeee]. 

Here is the link: https://www.emmittjames.com/store/emmitt-james-the-var-gallery-live

Now run it up for our /CW Fam, Emmitt James, who is officially back. The rent is due on the 1st and he is rapping to make sure it's paid on time.

#SupportTheLocal 

/Lexi S. Brunson, [Editor-in-Chief /CW]