It’s often assumed that basketball games, open houses, and theatrical school productions are the nights that fill schools from top to bottom; however, donation events are the true cool kidz. According to the Pew Research Center, over 500,000 children participate and lead these informative, interactive and unifying events. The block parties, bake sales, and scholastic book fairs financially uplift the half-empty pockets of education systems, but a greater reward is gifted to all of the Whoopi Goldberg classrooms around the universe in the franchise movie, Sister Act [The kiddos}. Heart, soul, and kindness that lasts more than a week before their birthdays. As youngins, a broken record becomes the headshot of our audio library, spewing out the following constantly:
Sharing is caring
Treat others how you want to be treated
If you don’t have anything nice to say, don’t say anything at all
Authoritative figures surrounding kids, such as encouraging teachers, relatable coaches, and proud parents, become the ocean they absorb like sponges ready to tackle the next clean-up. Although the phrases are constantly demonstrated to us and sung into each ear, only 50% of children choose to be kind-hearted and incorporate leadership and inspiration in their adolescence and adulthood. Hence why donation events produce an immense impact because kids gravitate towards the interpersonal playground and tangible incentives that make them feel as confident as student of the month, Milwaukee Ballet student, Sydney, also known as the daughter of Gretchen Jameson, Wisconsin Chief Marketing Officer at Versiti Blood Center, is one of those children intrigued and motivated by donation events as well as becoming a vessel of help. A powerful representation of this naturally occurred right here in the city streets of Milwaukee. She planted the seed for innovative and impactful change with just a single question.
After witnessing countless collegiate and athletic competitions to strengthen blood donation awareness and the number of donors attached to it deemed as successful, Sydney’s eyebrows raised instantly and asked WI Chief Marketing Officer Gretchen Jameson, who she calls mom:
“Why have we never held one as Ballet being the driving force?”
If the saying “Like mother, like daughter” were a face, it’d be these two. Little did Sydney know that her mom and the rest of Versiti’s team birthed a new campaign titled A Stage for Life, which is a physical manifestation of local artistic organizations and innovative extraordinare, Versiti joining forces to increase and maintain a more diverse, promising and larger support system from the community when it comes to blood donation.
