The All Black Xperience 2024 Presented By: Johnny L. Jones, Myron “M-Town” Smith & Tim Ricketts
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Can you think of a moment in time where you felt the words of James Brown, “Say It Loud-I’m Black & I’m Proud” was your city’s anthem? Let’s take it back to February 2018. The infamous Ryan Coogler film, Black Panther was released and had anybody from eight years old to eighty years old rushing to theatres in their best-dressed outfits; whether it was a dashiki or all-white fit from head to toe. The city of Milwaukee felt different for the Black Community. It was as if every one of all races had come to an epiphany-there is success and elegance when it comes to black people. I often wonder if it was the story of the film; Prince T’Challa taking on the crown of his country following his father’s passing to save the innocence and future of his people or the costume design that had all of Milwaukee in a chokehold. Prince T’Challa’s wardrobe mainly consisted of the color black. Why? Black is the color of power, sophistication, wealth, and elegance.
However, as soon as the film left theatres, everyone put the urgency and need for black pride and unity in a box to left as well. (Shout out Queen Bey). Well all that changed Friday, November 29th, 2024 as almost the entire MKE was in attendance for The All Black Xperience hosted at the Baird Center which was presented by Johnny L. Jones, Myron “M-Town Smith, and Tim Ricketts in downtown Milwaukee. These three men who could be described as Milwaukee’s own BellBivDevoe have taken on the responsibility and challenge of normalizing the celebration and elevation of Black Excellence. Each of these three men are known in the city for being an ambitious entrepreneur, developer, and the life of the party. They all have over a decade of experience dedicating their lives to making Milwaukee more familiar with wealth, power, and luxury in the black community.
The All Black Xperience illustrated a night whose theme was black luxury and elegance. Think of NewNew’s (played by Lauren London) parents in the coming of age film, ATL. Successful, prestigious, fly, smooth and creative black people filled up the guest list quicker than your family members rushing to the line to get their Thanksgiving plates. The purpose of this event was for a night of entertainment, networking, and celebration to be experienced by those in Milwaukee who are not only making moves for their own success but also hyper focused on what the future and sustenance of black excellence will look like after this year comes to a close.
Not only did musical guests Rick Ross and Tweet keep everyone’s attention from the beginning to the very end of the night; but the red carpet was a head-turner as well. Everyone followed the number one rule which was to wear ONLY BLACK! The dress code was made clear and nobody was disappointed. The men were dressed in their black suits and ties giving a real depiction of when Justin Timberlake & Jay-Z hopped on a track together; as the ladies shut down the carpet in their all black dresses. Let me just stop and answer the question I know you are all thinking;
“Des, what was on the menu?”. The food and drinks were centered around the culture of our city as a whole. A variety of sausages including bratwursts, frozen custard, cheese curds and alcoholic beer beverages made up the menu for this memorable night. Sounds like an MKE night at SummerFest. The All Black Xperience did more than check all the boxes when it came to the perfect date night such as music that makes you want to move, a reason to pull out that outfit in your closet, while also eating and drinking some things that make you feel good. This experience got the city to show up, show out, but most importantly present the opportunity to figure out what’s the next route when it comes to the celebration of black elegance & excellence being normalized in Milwaukee.
There were only a few calls made by the dynamic three (Jones, Smith, and Ricketts) as they selected who the hosts for the night would be. One of those calls went to author, motivational speaker, and life influencer, Steph Crosley. The hosts needed to embody what the event symbolized: a hustler’s mentality, active community member, classy, and who also knows how to turn up and feed that energy to the guests. Crosley shared how the highlight of her night was not just the feeling on stage with Jammin 98.3’s Earl Stokes and DJ Cheerio but also honoring and awarding movie director, producer and writer; Ramon Swift Sloan towards the end of the evening. I asked the life influencer what is the correlation between celebration, motivation and inspiration because those are the three things that surrounded her that night. Crosley stated, “I believe you’re inspired - there’s a spark and then there’s a force that propels you internally to ‘do something’ and then there’s an outward display of your accomplishment - the celebration - in that order.” The perfect equation that should be used more often than it is by people who look like us. Steph’s night mirrored hundreds of others that attended the event; a night of music, food, fashion, and networking specifically catered to high-class black people in the city; but that wasn’t all that she remembered from that night.
“One of the messages to take away from the All Black Xperience is that together we can - it takes all moving parts to make an event successful from the organizers - to the city trusting the vision and coming out to support - to the DJs and host doing our part and everything in between. Together we can and I believe it will continue to do well and grow.”-Steph Crosley
It’s up to us to keep events like this in an consistent rotation and celebrate one another. So what will motivate you to do your part? Is it musical guests being in attendance? An opportunity to dress up? Or is it having the chance to talk to some of the most influential and intelligent black people in the city?
On behalf of the /CW fam I would like to applaud Johnny L. Jones, Myron “M-Town” Smith, Tim Ricketts, Steph Crosley and all the other hosts who came together to make this night possible. As Crosley would say, there is power in numbers; might even have some of us starting to walk like Ghost off the Starz show Power. The celebration and elevation of black entrepreneurs, media, success, and unity needs to become normalized and consistent. So I challenge each of you. Comment down below what you think it’ll take for this to happen. Go follow the creators of this event. Their instagrams are @stillstephc, @jlj164, @therealmtown, @therickettsshow and catch the live recaps and photos from an unforgettable night.
Desriana Gilbert | Entertainment & Social Journalist for /CW
