I met the lovely DJ Trustar, aka the Trap Princess and the first female Core DJ in Milwaukee, and she says it’s important for DJ’s to come to events like the mixer. Sometimes DJ’s don’t talk on the mic and artists don’t know who they are so it’s good to get your face out there. For example, a lot of people don’t even know she IS DJ Trustar, since she doesn’t talk on the mic much, if at all. People are usually surprised when they find out she’s a woman, especially since she really knows how to throw down on the 1s and 2s, which usually isn’t expected from a woman DJ (btw, that’s a whole topic for a different day that can be dissected when y’all are ready lol).
Lastly, I spoke to the very personable radio personality, Promise from v.100.7! A few Milwaukee artists might know him from his radio segment, “Heat from The Street.” Promise resurrected the segment when he first came to v.100.7 because he wants to help artist get more exposure. Promise tries to be pretty hands on as far as trying to make sure the city hears different sounds and styles, because a lot of the time people get boxed into whatever part of the city they’re in. He also says social media has ironically made people antisocial. Promise says, “In the music industry everybody wants to be heard, but a lot of people don’t know the right approach.” Networking events like the mixer are a great opportunity for media professionals to interact with artists and put them on game. It gives them a chance to get in front of each other and learn how to talk and be more personable instead of hiding behind a screen. Also, it helps for people in the industry to put a name with a face or a face with a voice.
Overall, I thought the event was a great opportunity for people in the industry to mix and make those connections to further grow their careers. There weren’t just DJ’s in attendance either, club promoters, music producers, sound engineers and other journalists with media platforms came as well, s/o to Brittani and A Sit with Britt.
My only concern was the fact that there weren’t a lot of artists there. The DJ’s did their part and showed up. I was introduced to plenty of them such as, DJ Heathen of v.100.7, DJ devast8 and DJ Cell of the Recordbreakers, etc. I’m not sure if it was the promotion of the event, artists just not wanting to come or what. But, I see a lot of artists complain that there aren’t events like this, then when there is, no one shows up. Like I’ve tried to drill into your brains throughout this entire article, this industry mixer was a great opportunity for everyone involved, so if someone can let me know the reason why more connections weren’t made on the artist side, please enlighten ya girl! Hopefully DJ Rickey Allenz and other DJ’s throw more networking events like this in the future because the concept is great and can really elevate the music culture here in Milwaukee (which you know CW is all for).
/Intern Carrie for CW